Artists don’t get paid for performing the Super Bowl halftime show, yet it remains one of the most prestigious and sought-after gigs in the industry. Professor of Marketing Sheri Lambert breaks down the value of performing (for free) on one of the world’s biggest stages. With over 100 million viewers watching, the Super Bowl halftime show carries immense value—so much so that the NFL once explored whether artists would pay for the opportunity. When Beyoncé performed in 2013 without compensation, sources revealed the production costs reached approximately $600,000. Artists who perform at the Super Bowl half-time show get paid very little if at all for their performances. However, the cost of the performance is usually off-set by sponsorships. Every artist on the planet wants to take that stage, even if it means performing for free. And that’s exactly what they’re asked to do. As has been the custom for halftime headliners for many ... Despite the euphoria surrounding the event, entertainers do not get paid to play the Super Bowl. At least not what they usually make. They only make union scale for the...
It has been widely reported that Super Bowl halftime performers do not get paid anything at all. This is not quite accurate, but the amounts involved are next to nothing for these A-list... With over 100 million viewers watching, the Super Bowl halftime show carries immense value—so much so that the NFL once explored whether artists would pay for the opportunity. When Beyoncé performed in 2013 without compensation, sources revealed the production costs reached approximately $600,000. The truth is, artists that perform at a Super Bowl halftime historically make nothing. In a 2016 interview with Forbes, NFL spokesperson Joanna Hunter said: “We do not pay the artists. We cover ... Some Super Bowl Performers Have Seen a Massive Boost in Digital Sales, Reports Say Getty Kendrick Lamar.. The exposure is no small thing. According to The Washington Post, in 2010, after performing at halftime “The Who” band “saw a 400 percent jump in digital sales the week after the game.” Forbes noted that the performers receive other benefits, notably. Super Bowl performers do not receive a single cent for their exploits. That's not to say the NFL leaves these musicians up a creek without a paddle. The league covers the... "We do not pay the artists. We cover expenses and production costs," said NFL spokesperson Joanna Hunter to Forbes in 2016 . Plus, consider what else they gain by performing on the Super Bowl stage. Super Bowl halftime performers are paid the union-rate minimum. For Usher, that meant $671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl. Artists don’t get paid for performing the Super Bowl halftime show, yet it remains one of the most prestigious and sought-after gigs in the industry. Professor of Marketing Sheri Lambert breaks down the value of performing (for free) on one of the world’s biggest stages. The NFL doesn’t pay artists to perform at the Super Bowl halftime show, but it does cover any production costs involved in the performance. “We do not pay the artists,” an NFL spokesperson ... Here's what to know about the financial compensation that artists — in 2025, that artist being Kendrick Lamar for Super Bowl 59 in New Orleans — receive for their halftime performance during ...
Some Super Bowl Performers Have Seen a Massive Boost in Digital Sales, Reports Say Getty Kendrick Lamar.. The exposure is no small thing. According to The Washington Post, in 2010, after performing at halftime “The Who” band “saw a 400 percent jump in digital sales the week after the game.” Forbes noted that the performers receive other benefits, notably. Here's what to know about the financial compensation that artists — in 2025, that artist being Kendrick Lamar for Super Bowl 59 in New Orleans — receive for their halftime performance during ... Artists who have performed at past Super Bowl halftime shows, such as Shakira, Justin Timberlake and Bruno Mars, have seen boosts in either their music streams or sales, according to reports. Artists don't get paid to perform at the Super Bowl, whether for the pre-kickoff songs (the national anthem, "Live Every Voice and Sing" and "America the Beautiful") or the halftime show. Despite the euphoria surrounding the event, entertainers do not get paid to play the Super Bowl. At least not what they usually make. They only make union scale for the... Here's why Super Bowl halftime performers don't get paid. Read more: How to watch the Super Bowl 2025 online and in the UK Read more: Why Taylor Swift has never performed at the Super Bowl Super Bowl halftime performers are paid the union-rate minimum. For Usher, that meant $671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl. While the organization may not pay the artists to perform, Forbes reported that Rihanna's 15-minute show in 2023 had 118.7 million viewers tuning in to watch her hit the stage — a major plus for ... It has been widely reported that Super Bowl halftime performers do not get paid anything at all. This is not quite accurate, but the amounts involved are next to nothing for these A-list... Artists who perform at the Super Bowl half-time show get paid very little if at all for their performances. However, the cost of the performance is usually off-set by sponsorships.
The surprising truth is that halftime performers aren't paid to perform at the Super Bowl. Per league policy, the NFL covers all costs related to the production of the... According to one dancer who worked for free during the show, the dancers who were paid received $712 for the actual Super Bowl performance and $45 per hour for their rehearsal time, per the Los ... Some Super Bowl Performers Have Seen a Massive Boost in Digital Sales, Reports Say Getty Kendrick Lamar.. The exposure is no small thing. According to The Washington Post, in 2010, after performing at halftime “The Who” band “saw a 400 percent jump in digital sales the week after the game.” Forbes noted that the performers receive other benefits, notably. Artists who perform at the Super Bowl half-time show get paid very little if at all for their performances. However, the cost of the performance is usually off-set by sponsorships. Artists who have performed at past Super Bowl halftime shows, such as Shakira, Justin Timberlake and Bruno Mars, have seen boosts in either their music streams or sales, according to reports.
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